IN 1960, THE OPENING BLAST
OF MY PHALLIC WOLFSCHMIDT BOTTLE CAMPAIGN!
No alcoholic beverage has ever been advertised in such a simple, symbolic, erotic style. The campaign said Wolfschmidt Vodka had taste, you had taste if you bought Wolfschmidt, and it was the daring vodka for mixed drinks. Week after week, new inanimate objects talked a blue streak with Wolfschmidt: lemons, limes, olives, onions, seltzer bottles. (All in sexy double entendre.)
MY SECOND “WOLFSCHMIDT TALKING BOTTLE” AD
TALKS BACK TO TO MY FIRST AD!
Just one week after the Wolfschmidt bottle romanced the tomato, it got down to serious banter with an orange. The ad did something that knocked out the Life magazine readers of America: It referred back to the ad that ran the week before proving that one and one make three.The pornographic metaphors gave Wolfschmidt instant personality, the campaign b ecame instantly famous,and Wolfschmidt Vodka became the hip party drink.