“This Bronx-reared Barnum has magazines in his blood. In 1962, he created the prototype of New York Magazine as a supplement to The Herald Tribune, and in the ’60s turned Esquire’s covers into a galley that registered every shock of those seismic years. And as an adman, he has been called ‘an iconoclastic genius’, ‘a legendary advertising guru’, ‘the Superman of Madison Avenue’.”