“This Bronx-reared Barnum has magazines in his blood. In 1962, he created the prototype of New York Magazine as a supplement to The Herald Tribune, and in the ’60s turned Esquire’s covers into a galley that registered every shock of those seismic years. And as an adman, he has been called ‘an iconoclastic genius’, ‘a legendary advertising guru’, ‘the Superman of Madison Avenue’.”

TIME MAGAZINE