“In 1962, erudite but commercially ailing Esquire magazine hired prominent adman George Lois to juice up its covers; those gathered in MoMA’s concise show are an exhilarating time capsule of politics, graphic design, and journalistic daredevilry. With an adman’s brazenness, Lois transported the magazine cover beyond Norman Rockwell's small town and Time’s head-shot formality to something that snagged the eye and blummoxed the brain.”