IN 1989 TIME WAS RUNNING OUT...
The 1980s was the decade of the Information Revolution. By 1989, Time magazine was losing its relevance with news coming at us from all angles–TV, radio, newspapers, magazines, fax machines, and computers (with the internet over the horizon). Time’s ad people were dumbfounded–they had lost any powerful rational to sell their expensive ad pages to the ad agencies and advertisers of America. My ad campaign shouted (and sang out), that to stay ahead, a serious reader could try to read and absorb more than humanly possible...or to cut through it all and carve out some quality time and Make Time for Time, case closed.
Each week, I created a timely Time ad that ran simultaneous in newspapers all over America, as the latest issue of Time magazine was hitting the newsstand every Monday morning!