WHAT’S THE BIG IDEA
DOUBLEDAY 1991
“Revisiting Lois’ works of the ’60s,’70s and ’80s is the Shock of the Old. And every idea he produces today...is the Shock of the New.”
USA TODAY
“An advertising legend in his own time, Lois has been lobbing cherry bombs into the gentlemanly world of advertising for decades. His images and slogans are impossible to ignore.”
BUSINESS WEEK
“The brash young George Lois was the agent provocateur of advertising’s Creative Revolution of the 1960’s. Inaugurating a dynamic period in history when breakthrough concepts, wit and humor was state of the art, his remarkable legacy continues to set the standard.”
THE NEW YORK TIMES
“A media Renaissance man... An iconoclastic genius...A legendary advertising guru.”
TIME
“Ad legend George Lois, the original Mr. Big Idea, the creator of a host of classics...is America’s master communicator.”
ADWEEK
