“Positive proof of the George Lois stamp on our society may now be found in a mind-boggling collection of his witty irreverent and trail blazing work. It is sure to become a kind of media age Bible.”
THE PHILADELPHIA INQUIRER
“His book reflects the peculiarly Loisian notion of pushing an idea to its ultimate, of crafting powerful communications from little more than disarming simplicity.”
PRINT MAGAZINE
“In a world increasingly divided between right-brainers and left-brainers, Lois has consistently combined image and word to hit you square between the lobes.”
THE NEW YORK TIMES BOOK REVIEW
“Lois improvises, bullies, maneuvers, but mostly he is plugged into the American Dream and Nightmare. He knows what he wants, therefore he knows what people want.”
LOS ANGELES TIMES
“George Lois creates the quintessential art form of our media-bombarded culture.”
CHICAGO DAILY NEWS
