“Four month’s after Liston won the title, Esquire thumbed its nose at its white readers with an unforgettable cover. On the front of its December 1963 issue, there was Liston glowering out from under a tasseled, red-and-white Santa Claus hat, looking like the last man on earth America

wanted to see coming down its chimney.”



“George Lois’ Esquire cover depicting Sonny Liston as America’s first black Santa...is one of the greatest social statements of the plastic arts since Picasso’s Guernica.”



“Lois’ covers made statements that stood the test of time. They proved that a singular image could attract a reader, that a sophisticated audience can be challenged when

scanning a newsstand with $5 in their pocket...it was a golden time when a magazine cover could symbolize a culture in one provocative image, each and every month.”