“The peculiarly Loisian notion of pushing an idea to its ultimate, of crafting effective communications from little more than disarming simplicity, hit the newsstands month after month, in a golden decade of journalism in the ’60s.”

PRINT MAGAZINE

 

“George Lois was already a legend almost 50 years ago, leading advertising’s Creative Revolution and overturning the  world of publishing with his iconoclastic covers for Esquire.”

PENTAGRAM DESIGN

 

“A review of George Lois’ Esquire covers of the’60s doubles as a lesson to today’s sycophantic use of celebrity.”

WWD