“With a halo protruding out of his collar, Joe McCarthy’s henchman looked more menacing than if he had been fitted with horns and forked tail.”

VANITY FAIR

 

“New Esquire editor Harold Hayes promised ‘humor, irreverence, fine writing, controversy, topicality and surprise.’ These qualities were delivered in great measure not just by writers like Norman Mailer, but by George Lois’ covers. Combining a brilliant visual imagination with intolerance of arrogance and injustice, Lois was, in Hayes’ words, ‘impossible to regulate or control.’ Esquire’s predictable formula of sex and style since the ’30s was replaced by George Lois’ striking commentaries on American culture and politics in the decade of the ’60s, with great gains in readership and influence for the

 stalled magazine.”

MAGAZINE COVERS, DAVID CROWLEY