“If one agrees with the Marshall McLuhan statement that ‘historians and archeologists will one day discover that ads of our time are the richest reflections of our society’, then the advertising and magazine work of George Lois is the revealing mirror of the ’50s, ’60s and ’70s. Lois is surely America’s most resourceful art director and it’s most prolific.”

AMERICAN MODERNISM: GRAPHIC DESIGN, 1920-1960