“I WAS SO SHOCKED – IT MADE MY HAIR STAND ON END!”

Don King, the most bombastic wheeler-dealer of our time, discovers Circuit City offers him the lowest prices in town,without haggling. With the TV camera on an extreme close-up of the flamboyant boxing promoter, Don King belts out his message of low prices for electronic products at Circuit City. And when he delivers his punch line, It made my hair stand on end, the camera widens to reveal his signature hairdo, seemingly springing up in front of our eyes. Another stunning example of using a celebrity for the surprise of their seeming irrelevance to the product!