“After creating his first astounding cover, George Lois did Esquire covers for years, giving  everyone–readers, writers, editors, advertisers – a monthly reminder of what they could expect from  Esquire–the unexpected.”

ESQUIRE IN THE ’60s, CAROL POLSGROVE

 

“Among the great creative geniuses to stalk the halls of Esquire, none have been greater or more  creative than George Lois. With his first cover  for Esquire he became as much a part of the New Journalism as any wordsmith of that era. In a decade of unforgettable covers for  Esquire, he changed the face of magazines.”

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