“This cover created by George Lois in 1966 was the modern equivalent of the Ernest Hemingway, six-word short story: ‘For Sale. Baby shoes. Never used.’ The words on the cover give the reader a gut feeling of horror. These are soldiers and this is Vietnam...yet another senseless casualty...the horror, the horror in one simple, bold, terrifying cover. Whether or not you picked up the magazine, simply reading the words woke you up.”