“Although the audacious covers he designed for Esquire in

the ’60s and are lauded as one of the marathon

achievements in magazine history, these testimonials are

nothing but talk – magazines today have never played

it safer. Circulation soared during the Hayes-Lois years and

dove after they left, yet no one seems to have

picked up the baton, or the hint.”



“Lois’ seductively smart covers for Esquire in the ’60s are revered: the images favored clarity over clutter, communicating startling juxtapositions, such as Andy Warhol being sucked into a giant Campbell’s soup can, or Muhammad All posing as arrow-pierced St. Sebastian, or punching Ursula Address in the eye. Shifting between advertising and publishing, Lois created an era when celebrities were truly celebrated.”