“George Lois’ Esquire covers are considered among the most memorable propaganda imagery in any medium, and certainly the most provocative in the history of the magazine industry.”

THE NEW YORK TIMES

 

“The November 1970 issue was a Molotov cocktail. An excerpt from a book by John Sack of the story of Lieutenant William L. Calley Jr., the soldier facing trial for the My Lai massacre. Lois’ cover was a masterpiece. It made his great Sonny Liston as Santa Claus cover look like a Disney cartoon. The image showed Calley in uniform, surrounded

by Vietnamese children. He was the nation’s Frankenstein monster. And in the photo, Lois had him smiling.”

FRANK DiGIACOMO, VANITY FAIR