THE WAY TO SHOW A SCOTCH IS BIG IN TOWN...

IS TO SHOW  SCOTCH BIG IN TOWN.

Inver House was a moderately priced, internationally popular Scotch. It was also the sixth largest selling Scotch in the U.S.A., and gaining ground. Despite all this, it wasn't well known. And because it was priced under premium brands, it was faced with the problems of a snobbish market: people would pour Inver House and apologize even though it was as good as the more expensive brands (like Cutty). Inver House needed instant class, so serious Scotch drinkers would want to pour it and brag. It was a big seller in Moscow, Tokyo, Paris, Rome, London. If we could dramatize that fact, Inver would be in in America.

These surreal bottles, growing out of famous skylines, say it fast and forcefully.