“The century’s most accomplished progenitor of the Big Idea in graphics, George Lois gave birth to an astonishing birth array of commercial campaigns and imagery that have meshed high-minded design with hard-core sell. The most memorable manifestations of his hybrid talent as art director and guerilla advertising undoubtedly came in the form of the covers he created for Esquire in the ’60s and ’70s...Lois’ talent has always been to capture the zeitgiest of an age.”

AMERICAN INSTITUTE OF GRAPHIC ARTS (AIGA)