“Harold Hayes had the exact thing that all of the great editors have, which is that he absolutely trusted his gut, and the talent he trusted most was a Runyonesque character named George Lois who swore like a longshoreman but exuded the confidence of a shipping magnate...to an industry that was still throwing off the dull mannered strictures of the ’50s, Hayes’ arrangement was shocking...he let Lois do his thing. In Lois, he had struck gold.”

FRANK DiGIACOMMO, VANITY FAIR