A TV CAMPAIGN IN 1967 THAT MADE THE LEAST-KNOWN WALL STREET BROKERAGE FIRM FAMOUS. (WE MADE WALL STREET BREATH WITH LIFE AND TALK LIKE PEOPLE.)
“I’M LOIS.” “I’M HOLLAND.” “I’M CALLAWAY.”
“AND WE DO THE ADVERTISING FOR EDWARDS & HANLY.”
One of the spots that made the least-known Wall Street brokerage firm famous was a commercial using three kids. The first said, My daddy’s an astronaut! The next said, My daddy’s a fireman! The third said, My daddy works for Edwards & Hanly! Then you hear the first two say Woww! Edwards & Hanly became so famous, all the big marketing agencies began scouting for new clients in Wall Street, always considered tombstone territory. Finally, my partners, Ron Holland, Jim Callaway and I, decided to make ourselves famous. So we ran a spot where the first guy said I’m Lois, the second said, I’m Holland, and the third said, I’m Callaway...and we do the advertising for Edwards & Hanly. Then the same kids chorus went Woww! We got four new accounts that week. Woww!