“No editor worth his personal stationery wants to forgo prerogative and strike the dream deal that Lois enjoyed with Harold Hayes, who committed himself to run whatever Lois finally dropped on his desk, damn the primal screams of outraged advertisers and cranky subscribers. As Lois says, ‘The easiest thing in the world is to do great, exciting work. The hardest thing in the world is to get somebody to run it.’ Which Hayes almost unfailingly did.’

JAMES WOLCOTT, VANITY FAIR

 

 

“The MoMA exhibit of George Lois’ Esquire covers of the ’60s is full of work that seems startling now– and must have looked positively extra-terrestrial back then.”

BOSTON GLOBE