“Legendary Adman George Lois, created some of the most memorable campaigns of the past 45 years...and his Esquire covers inspired a generation of editors and designers. In the process, he helped midwife the birth of modern celebrity culture. And along the way, no one had more fun.”

NEW YORK MAGAZINE

 

“Lois has proved his entire life that celebrities, tickled behind the ears and taught a new trick, can provide the perfect snapshot of ‘the marriage of myth and marketplace.’”

JAMES WOLCOTT, VANITY FAIR