“The magazine industry continues to drool over George Lois’ infamous covers in the glory days of Esquire magazine, before all editors and art directors gave up and just put Tom Cruise on the cover month after month after month.”

NEW YORK OBSERVER

 

“Mr. Big Idea: George Lois is an advertising and graphic design legend – what’s been overdue is high-calibre recognition for his magazine work, which, though widely celebrated, and frequently (if faintheartedly) imitated, have never had the full curatorial treatment. MoMA, boldly, steps forward with an exhibition of images that helped Esquire define a decade, and created a visual language that people still feel they must learn to understand, if not speak well.”

THE NEW YORKER