“A fascinating look back at some of the most memorable work in the history of advertising. His genius lies in putting celebrities in unusual situations. The pleasant shock of the seeming irrelevance to the product and unexpected juxtaposition helped Lois to express startling and outrageous selling ideas.”

USA TODAY

 

“Lois understood that in celebrity, the media had created a new vocabulary of word and image. But he moved beyond merely chanting big names as endorser’s to using them in full sentences, telling stories and cracking jokes. In the process his Big Ideas became Icons.”

PHIL PATON, ESQUIRE

 

“George Lois is the Ali of Advertising--boastful, flamboyant, loquacious, entertaining, completely original, supremely talented, contemptuous of authority and always capable of delivering a surprise knockout punch.”

COMMUNICATION ARTS

 

“George Lois’ Power Punch! A greatest hits package of his ad campaigns and Esquire covers called $ellebrity, which toots its horn as loud and proud as the photo of Muhammad Ali that shouts from the cover.”

JAMES WOLCOTT, VANITY FAIR

 

“George Lois’ $ellebrity is a chortling career recap that doubles as a lesson to today’s sycophantic use   of celebrity.”

WWD

 

“George Lois, flamboyant adman, famed Esquire cover designer of the ’60s, created a stir in the American psyche. Lois has shown a vivid track record in grasping the public’s taste...making weirdly moving and powerful statements about America’s culture.”

THE NEW YORK OBSERVER

$ELLEBRITY

PHAIDON, 2003