“George Lois, pioneer, innovator...is an advertising genius...Superman of Madison Avenue...America’s master communicator.”

NEW YORK MAGAZINE

 

“George Lois may nearly be as great a genius of mass communications as he acclaims himself to be.”

THE NEW YORK TIMES

 

“George Lois. The one, the only; prodigy, enfant terrible, founder of agencies, creator of legends. The son of a Greek florist attacks his life and his craft with the energy and enthusiasm of a Zorba. Lois is a genuine advertising superhero.”

WALL STREET JOURNAL

 

“When a Lois idea clicks, it hits like a sock in the solar plexus. Every book he writes promises to become a bible of sorts for the media world.”

JOHN BARKHAM REVIEWS

 

“Revisiting Lois’ works of the ’60s,’70s and ’80s is the Shock of the Old.And every idea he produces today... is the Shock of the New.”

USA TODAY

GEORGE, BE CAREFUL,

SATURDAY REVIEW PRESS 1972